Midlifechic Reader Survey 2018

I need your help today for two reasons. Firstly because I’m going to be down in London again next week working with various retailers and flying the flag for ageless style. As always, I will be armed with the thoughts and opinions that you share with me in the comments but I need some hard facts to go alongside them. I’m trying to build a statistical picture of Midlifechic readers; our habits, preferences and what we are looking for on the high street.

My other reason for the survey is to check that I’m on track. I’ve included a few questions about what you do and don’t like about Midlifechic so that I can adjust the content if I need to.

Your responses will be completely anonymous, I don’t glean any information that could identify you in any way. All that I will receive is a summary of the answers. I will use the shopping information to create charts and graphs that will help me to present retailers with factual information that they can’t argue with. Your answers about content will help me when I’m wondering what to write about because I’ll be able to understand what you’re really interested in.

Because my meetings are in the UK, I would be grateful if only UK readers could respond on this occasion. I have a limit of 2000 responses per survey before the costs go up extortionately. I do want to know what overseas readers think too though so I will be doing a global survey later and would love to hear your thoughts then.

If you’re using a phone or a tablet: there seems to be an intermittent software glitch which means sometimes the form doesn’t appear so here is a link that will take you directly to the survey.

I think that’s everything I need to tell you. I’ve kept it as short as I can (22 questions) and the software is estimating that it will take less than five minutes of your time to complete. If there are any technical problems please do let me know in the comments – I’ll be keeping an eye on them.

As always, I am very grateful to you for joining me in my mission to change the face of retail for midlifers. There is so much work I do that I wish I could share with you but can’t because I’m bound by confidentiality agreements. However rest assured, we really are gaining traction.

Thank you for your time – I will read and take note of all your responses. I’ll be back as normal on Friday, until then, have a great week.

2018 posts you may have missed

Spotlight on John Lewis – a virtual shopping trip

Inspiring thoughts from a style icon

Spring home updates

A great weekend break and a new drop from Hush

Trying on my Boden order – keepers and returns

A Spring Smorgasbord – gelato colours

Reasons to be cheerful and outfits of the week

Casual basics – jeans

What I’ve been wearing – and how I carved out an extra day in my week

Thoughts on Mother’s Day as your children grow older

Spring pick-me-ups

5 things to do in the Lake District when the weather’s bad

The Boots No7 Face Study

Spotlight on Inès de La Fressange at Uniqlo

Midlife adventures – Transylvania review

Some thoughts about our midlife Valentines

How to keep your complexion glowing in midlife