Who reads Midlifechic?

Midlifechic is written by Nikki Garnett, an experienced retail marketing professional and former editor of Selfridges magazine. Known as ‘the thinking woman’s style blog,’ it is primarily a destination for intelligent, educated women who are looking for an ageless approach to style. Many are emerging from years of focusing on their children. They are entering into the second halves of their lives with gusto, enjoying a period of renaissance and rediscovering their style.

The majority of Midlifechic readers work in a career that they enjoy and can allocate budget towards themselves as well as to their homes and families. They have a high disposable income and quality is important to them. However they also like to be confident that their purchases represent good value for money.

Readers look to Midlifechic for honest advice on style and grooming that will help them to achieve polished chic with a nod to trend. In style terms, they favour Parisian chic over Bohemian cool.

They also come to Midlifechic for lively conversation centred around all issues that affect women at midlife. There is high engagement in the comments section not only with Nikki but also between readers – a trusting community of women has gathered around the sincerity of the blog.


Subject Areas Covered

  • Women’s fashion
  • Accessories
  • Beauty products and services
  • Travel
  • Health and Wellbeing
  • Fitness
  • Menopause
  • Life with teens

Working With Brands

Occasionally I work with brands that have a good fit with my readers. I have spent my career in marketing working at management level for brands such as Selfridges, Marks & Spencer and the BBC. This means that I can interpret briefs concisely and strategically. Find our more about my professional experience from my Linkedin profile. If you would like to work with me please get in touch, here are a few guidelines:


Sponsored Posts

If I work in collaboration with a brand on a sponsored post please note that I require full editorial control and will write the post personally in accordance with my honest opinion. All links will be nofollow and disclosure will be made at the bottom of the post explaining to readers that it has been written in collaboration with the brand. If you would like to talk to me about a sponsored post, please fill in the contact form below.

Gifted products

I am always happy to receive gifts/PR samples of products or services but please bear in mind that gifting a product or service does not guarantee a review. All reviews will be written in my own words expressing my honest opinion and will be unbiased. I reserve the right to choose how, when, where and if the product is featured. All gifted products or services will be clearly declared and will only include “no follow” links.

What I don't do

Please don’t ask me to publish dofollow links, guest posts, pre-written content, guaranteed unpaid product reviews or unpaid brand posts.


I do not run competitions and I do not share my readers’ data.

Brands that have worked with Midlifechic


Blog & Social Stats

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