I had a really big surprise when I was down in London last week for meetings. Joy of joys we finished early and happened to be on Kensington High Street. Mr MC was with me and wanted to pop into Gap for some new jeans so I went in to have a look around the womenswear on the ground floor and boy is it back on form. Of course I’d read about their Spring/Summer 14 collection and new creative director Rebekka Bay being the new Jenna Lyons but I hadn’t really believed it. New wardrobe staples 2014 were on my mind and Gap used to be one of my favourite shops for basics until about 2003 when it just seemed to lose its way. Anyway I was drawn in by a huge Grazia promotion for 30% off that was advertised all over the store.
Everything was really well merchandised with looks planned by colour. Pastels was the driving theme and it moved through different tones of blues to pinks and peaches. Great staples were covered off with sweatshirts, brilliant boyfriend shirts, knitwear, jackets, shoes and of course jeans all worked up by outfit rather than simply shoved together in categories. I found it a really easy, inspiring way to shop.
These are the things that really stood out :
Wardrobe staples 2014 in…peach
Luxlight sweater – Gap’s answer to faux cashmere, actually very nice £19.95
Wardrobe staples 2014 in…blue
Sleeveless fit and flare dress £44.95 – available in tall if you prefer it to the knee
Wardrobe staples 2014 in…pink
Marled sweatshirt £29.95 – this looks better in real life than the pic – it has a great unfinished hem
1969 destructed jeans £39.95 – I like these becasue they hit the destructed trend without having too many actual holes or rips which I think look great if you can carry them off – if you’re a New Balance kind of girl but not if you’re aiming for over-40s chic. It depends on your style.
Anyway I was also struck by the quality of their simple, basic wardrobe staples – supersoft cotton and modal crew necks from £8.99
Of course you must be wondering what I bought, well the answer is nothing – the Grazia offer kind off backfired on Gap. Although they very kindly told me that I could buy a copy next door in M&S, they’d all sold out. So knowing I couldn’t get the discount (despite having the code on my phone) just meant I couldn’t bear to part with any money despite the fact that Mr MC went ahead and bought everything he wanted – license to spend or what ! I will though, as soon as I see them running another offer.
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